LAFD’s Brian Humphrey, Emergency 2.0 Pioneer, Urges Responder Agencies In Video “To Get In The [Social Media] Pool” — “If It Works In LA, It Can Work In Your Town Too”

LAFD’s Brian Humphrey, Emergency 2.0 Pioneer, Urges Responder Agencies In Video “To Get In The [Social Media] Pool” — “If It Works In LA, It Can Work In Your Town Too”: "

A major highlight of the Red Cross Emergency Data Summit earlier this month for me was meeting in person someone I have known — and have learned from — remotely for the last several years, Brian Humphrey from the Los Angeles Fire Department (LAFD). Brian has been a pioneer in the use of personal technology by government emergency officials to inform and engage the public.

Brian and his fellow LAFD public information officers manage an unparalleled social media operation in the government emergency field, including a blog about to hit three million visits and a Flickr site with seven million views. The Department recently split its Twitter account in two: @LAFD, which is reserved for fire and accident reports, and @LAFDTalk, which people can use to ask questions about fire extinguishers or whatever else fire-related is on their minds. Brian gave a terrific presentation at the Red Cross event about his work that can be found on C-SPAN’s website.

In the two-and-a-half minute video below, I asked Humphrey what he would tell other emergency responder agencies, which have not yet embraced social media in their work, ”I encourage agencies and people to jump in the water. That doesn’t mean enter head first. But get in the pool.” He urges a patient approach in which officials listen, absorb information initially. But he points out social media is a “force multiplier” for emergency agencies in distributing and gathering information. And he notes: “If it works in Los Angeles, it can work in your town too.”

Humphrey cites an example of social media’s usefulness in the wake of the stampede at Germany’s Love Parade at which 18 people died. He says that in similar types of events, LAFD uses social media to monitor the situation before it gets out of hand. He also urges the public to sign up for their local government text/email alerts, which offer an opportunity to get emergency information even before its delivered by the traditional media.

LAFD Public Information Officer Brian Humphrey discusses the use of social media and personal technology in the emergency services.

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A Job Opening That’s ‘Ready’ To Be Filled Immediately: Elected Official Needed To Take Lead On Citizen Preparedness

A Job Opening That’s ‘Ready’ To Be Filled Immediately: Elected Official Needed To Take Lead On Citizen Preparedness: "

During the time that I have covered the topic of citizen emergency preparedness, one of the most surprising things I’ve found is that there is no major elected official who has taken the lead on the issue.

It’s surprising for a number of reasons: natural disasters and terrorism dominate the headlines and will continue to for the foreseeable future; citizen preparedness is pretty much unassailable, bipartisan, patriotic and community-building topic; and even the smallest interest in Washington has at least one political champion (but not public preparedness). And, with much to do, there is a great opportunity to have a positive policy and political impact.

Yet, there is no elected official who has taken the lead on the issue which is one of the reasons why the nation still has not made appropriate progress on it. Citizen preparedness requires some political leader who will make sure it is not ignored in the legislative process as it has been to date. In fact, I would argue the lack of political leadership is one reason why citizen preparedness has not received requisite attention from the government, the media and the public.

So, is there any elected official is interested in the job? Or, do readers have any ideas of who should do it?

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